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Channel: the hook: on brands and media » kagalgano
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Can Jello Rebrand #FML?

Everyone’s favorite jiggly snack brand has decided to take it upon itself to rebrand one of the Internet’s longest-standing abbrevs: FML. The hashtag, very well-known (if not extremely overused),...

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Abercrombie & Lessons in Exclusionary Marketing

Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either. Taken...

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California, Here I Come

Tomorrow I embark upon a new adventure. I’m moving to San Francisco. To work as a strategy intern at Butler, Shine, Stern & Partners. And live with two other interns. On a boat. Is this real life?!...

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Advertising Week: Perspective is Everything

I love a good Ted Talk. And I love a good British accent. So when I found my first Rory Sutherland talk, I was instantly hooked. That first talk, “Life Lessons from An Ad Man,” is well worth the watch...

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Quality v. Quantity

After day two of my internship, I’m utterly exhausted. I forgot how tiring a full-time job can be! (Promise, I’ll update all of you soon, but I can barely stay awake for my Blackhawks right now.) But...

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Cool for Useful’s Sake

It’s Monday of my second week on the job — and let me tell you — I LOVE IT. Love, love, love it. BSSP is an amazing (and so much fun) environment to learn and grow in, and from day one I was so...

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Advertising Week: The Evolution of Storytelling, One Tweet at a Time

Texting is killing language. Twitter is killing journalism. Technology is killing the way we socialize (OK, maybe this one’s a little true). Too often, people lament these changes rather than...

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Quoted: A Lesson In Brevity

Consider this: The Lord’s Prayer contains 56 words; the Gettysburg Address, 266; the Ten Commandments, 297; the Declaration of Independence, 300; and a recent U.S. government order setting the price...

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What 5 Crazy Months Have Taught Me About Life and Advertising

The VCU Brandcenter is the most hectic, awe-inspiring, sometimes depressing but more often exhilarating experience I’ve ever had – and while not an excuse, the biggest reason you haven’t heard from me...

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Advertising Week: The Island of Misfit Toys

The VCU Brandcenter is a bit like the Island of Misfit Toys – but then, so is advertising, right? This summer, I had the good fortune to work in the same office as now-full-time artist, Mike Shine, who...

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